Privacy Policy

Last Updated: 2026

This Privacy Policy explains how countyconstructionltd.co.uk ("we," "us," "our," or the "Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with applicable data protection laws, including the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, and other details you voluntarily provide through contact forms or registration.
• Technical Information: IP address, browser type, operating system, and device identifiers.
• Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy section).
• Usage Data: Pages visited, time spent on site, links clicked, referral source, and browsing behaviour.

2. How We Use Information

We use collected information for the following purposes:

• Analysing site traffic and user behaviour through analytics platforms.
• Affiliate tracking and commission attribution when you click through to partner betting sites.
• Improving site functionality, content, and user experience.
• Responding to your enquiries and communications.
• Complying with legal obligations and preventing fraud.

Legal Basis: Processing is based on legitimate interests (site improvement and analytics), consent (cookies), and contract performance where applicable.

3. Cookie Policy

Our Site uses the following types of cookies:

• Essential Cookies: Required for site functionality (e.g., session management).
• Analytics Cookies: Track user behaviour to understand site performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Monitor referrals and commissions from partner betting sites.
• Marketing Cookies: Used for retargeting and personalised advertising across partner platforms.

Opt-Out Options: You can manage cookie preferences through your browser settings or opt-out via cookie consent banners displayed on our Site. Disabling non-essential cookies may affect Site functionality.

4. Third-Party Links

Our Site contains links to third-party betting sites and affiliate partners. We do not control or endorse the privacy practices of these external websites. When you click through to partner casinos or betting operators, you are subject to their own privacy policies and terms of service. We recommend reviewing their policies independently before providing personal information or funds.

We are not responsible for the data practices, content, or security of third-party websites.

5. Your Rights

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data (subject to legal exceptions).
• Right to Restrict Processing: Limit how we use your information.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Withdraw consent or object to processing for legitimate interests.
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise these rights, contact us at the email address below.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Typically:

• Analytics data is retained for up to 26 months.
• Affiliate tracking data is retained for the duration necessary to process commissions (typically 12 months).
• Contact enquiry data is retained for up to 3 years or as required by law.

Cookie data is deleted according to individual cookie expiration settings (see Cookie Policy).

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:

Email: privacy@countyconstructionltd.co.uk
Website: countyconstructionltd.co.uk

We will respond to your request within 30 days in accordance with GDPR requirements.

This Privacy Policy is subject to change. We will notify you of material updates via email or a prominent notice on our Site. Continued use of the Site following changes constitutes your acceptance of the updated policy.